Okay, hands down—this is the coolest Indonesian branded entertainment of the year! 😍 For those who don't know, AADC (short for Ada Apa Dengan Cinta) is the movie that defined Indonesian pop culture in the early 2000s. And now, thanks to LINE, it’s back in a way no one saw coming. Brilliant move, LINE! 👏
Let’s talk about the script. Who didn’t feel something after hearing these lines?
adalah cinta yang mengubah jalannya waktu**
karena cinta waktu terbagi dua
denganmu dan rindu
untuk kembali ke masa
bener gak ada yang mau lo sampein lagi?***
karena semua orang bisa mulai dari awal.
jadi beda,****
satu purnama di new york dan di jakarta?
detik tidak pernah melangkah mundur
tapi kertas putih itu selalu ada
waktu tidak pernah berjalan mundur
dan hari tidak pernah terulang
tetapi
pagi selalu menawarkan cerita yang baru
untuk semua pertanyaan
yang belum pernah terjawab
Goosebumps, right? 🥹
Kudos to the creative geniuses behind this campaign! Not only did they perfectly capture the nostalgic feels, but they also sparked a cultural moment. Even other brands and netizens jumped on the hype train, trying to ride this viral wave. Marketing gold right there. 💎
But here’s something I keep wondering: what’s the real magic behind a viral campaign? Is it about stirring emotions creatively and backing it up with a data-driven strategy? Or is there something else in the mix? 🤔
Happy weekend, folks! Cheers! 🎉
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