Mini Drama "Ada Apa Dengan Cinta"

I think this is the most awesome Indonesian branded entertainment this year! Fyi, AADC is one of the most popular Indonesian movies in the third millennium. Well played, LINE!!

And who doesn't love the script?

adalah cinta yang mengubah jalannya waktu
karena cinta waktu terbagi dua
denganmu dan rindu
untuk kembali ke masa
bener gak ada yang mau lo sampein lagi?
karena semua orang bisa mulai dari awal.
jadi beda,
satu purnama di new york dan di jakarta?
detik tidak pernah melangkah mundur
tapi kertas putih itu selalu ada

waktu tidak pernah berjalan mundur
dan hari tidak pernah terulang

pagi selalu menawarkan cerita yang baru

untuk semua pertanyaan
yang belum pernah terjawab

Kudos to the creative team behind this marketing campaign! Even other popular brands and netizens are following the moment to get viral. Happy weekend! Cheers!

Oh, and I'm wondering.. what really makes marketing campaigns go viral? Is it the emotions developed creatively combined with scientific approach?

Banda Neira

Banda Neira is one of ten volcanic islands in the Banda Archipelago in Maluku province, eastern Indonesia. It is located about 132 km southeast of Ambon. Banda Neira, along with Banda Islands, were famous as Spice Islands since they were the source of spices, especially nutmeg and mace. Nowadays Banda Islands are among the top destinations for divers from around the world despite its remote location. It is also one of the most-favored cruising areas in Southeast Asia. Hope someday I will travel there! #crossingfingers

Banda from the Top of Gunung Api – © Ismawan Ismail

Anyway, in this post I don't want to talk about that island since I haven't visited there (yet). So let me introduce you, Banda Neira, an acoustic-pop indie band (duo) from Indonesia. I watched their live performance last week in Salihara and it was simply great. They call their genre as nelangsa riang, which means "miserably happy", even though it is not miserable at all. The lyrics is so poetical – far from melancholy mainstream pop nowadays – that's why I love indie! The music is so easy-listening and quite addictive. The male voice is.. 'simple', yet if I play their songs loudly in my room, I guess my neighbor may think it's my voice :)). And the female voice is.. gorgeous, so is she, @rarasekar :'). Their background story is also interesting, coming from Parahyangan Catholic University, Bandung. This band easily goes to my favorite indie playlist on iTunes, following Mocca, Float, Efek Rumah Kaca, Sore, White Shoes and The Couples Company, etc. Thus, ladies and gentlemen, please welcome Banda Neira, my newest favorite indie band! Worth listening! :)

And here are the lovely lyrics, in no particular order. My most favorite songs are "Kau Keluhkan" and "Ke Entah Berantah". What's yours?