I build systems. Some are digital ecosystems for large-scale enterprises; others are the internal, physiological frameworks required to finish 100-kilometer ultra-trail races. I am the CTO of Suitmedia, a computer scientist by training, and an endurance athlete by choice.
My journey started with code. I studied Informatics at ITB, where I learned how to solve complex problems using logic. While I do not write code every day anymore, that technical background is still the foundation of how I think.
Strategy changed my world. I moved from Indonesia to South Korea to get an MBA at KAIST. This experience taught me how to combine technology with business growth. I learned that a great company needs both a smart brain and a creative heart to succeed in a competitive market.
Now, I lead Suitmedia. We are a digital consulting firm based in Jakarta. We help big brands in Indonesia and Southeast Asia grow their business through technology and marketing. It is a fast-paced job that requires me to learn something new every single day.
Then, I found the trails.
Running began as a way to stay fit, but it quickly became a way to test my limits. I started with marathons in cities like Tokyo and Jakarta. Soon, the road was not enough. I needed the mountains.
The year 2025 was my biggest challenge yet. I decided to see what my body and mind could truly handle by finishing three 100-kilometer mountain races in only eight weeks. I climbed through the mud at BDG Ultra, pushed my limits on the volcanic rocks of Trans Jeju by UTMB in Korea, and finally fought through the dust and heat of BTS Ultra to prove that when you refuse to quit, you can overcome obstacles that once felt impossible.
That is why I love the ultra-trail. The mountains teach you things that a boardroom cannot. They teach you to keep moving when you are tired, to stay calm when things go wrong, and to appreciate the view only after you have done the hard work of the climb.
I also believe in giving back. Education is the best tool to change a life. I spend my free time volunteering for programs that help young students in Indonesia reach their full potential. True success is not just about what we achieve, but how we help others grow.
This blog is my digital campfire.
I share what I learn about business, technology, and the lessons I find on the long trails. I hope my stories give you a little bit of data and a lot of heart for your own journey.
Thank you for being here. Let’s keep moving forward.